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QuickBooks Online Review 2025: Is It Worth the Money?

Author
Sarah Miller
Updated Jan 15, 2025
10 min read 2,453 views
Our Rating
4.9
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A pen on data sheet and Businessman working on office desk and analyzing new project of accounting finance. Investment, Financial advisor and accounting concept.

Quick Verdict

QuickBooks Online remains the industry standard for small business accounting in 2025. With powerful features, seamless integrations, and excellent mobile apps, it's our top pick for established businesses that need professional-grade accounting.

9.8/10
Features
8.5/10
Value
9.5/10
Ease of Use

Table of Contents

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What is QuickBooks Online?

QuickBooks Online is a cloud-based accounting software developed by Intuit, designed specifically for small to medium-sized businesses. Since its launch in 2001, it has become the go-to solution for over 7 million businesses worldwide.

Unlike traditional desktop accounting software, QuickBooks Online operates entirely in the cloud, meaning you can access your financial data from anywhere, on any device. This makes it perfect for modern businesses with remote teams or multiple locations.

Did You Know?

QuickBooks processes over $3.2 trillion in annual revenue for its customers and handles more than 2.5 billion transactions per year.

Key Features That Matter

Invoicing & Payments

Create professional invoices in seconds, accept online payments, and get paid faster. QuickBooks integrates with major payment processors including PayPal, Stripe, and Square.

Get paid 2x faster on average

Expense Tracking

Snap photos of receipts with the mobile app, automatically categorize expenses, and track spending in real-time. Seamlessly syncs with your bank accounts.

Automatic bank feed reconciliation

Financial Reporting

Generate over 60 customizable reports including P&L statements, balance sheets, cash flow analysis, and tax summaries. Export to Excel or PDF.

Real-time financial insights

Tax Preparation

Stay tax-ready year-round with automatic income and expense categorization. Export directly to TurboTax or share with your accountant.

Save 5+ hours at tax time

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QuickBooks Pricing Plans (2025)

Simple Start

$30 /month

Perfect for freelancers and sole proprietors

  • Track income & expenses
  • Send unlimited invoices
  • Capture receipts
  • 1 user included
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Essentials

$60 /month

Best for growing businesses with employees

  • Everything in Simple Start
  • Manage bills & pay bills
  • Track time
  • 3 users included
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Plus

$90 /month

For established businesses needing more

  • Everything in Essentials
  • Inventory tracking
  • Project profitability
  • 5 users included
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Advanced

$200 /month

Enterprise features for larger teams

  • Everything in Plus
  • Custom reporting
  • Dedicated account team
  • 25 users included
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Pros & Cons: The Honest Truth

What We Love

  • Industry Standard
    Most accountants and bookkeepers know QuickBooks inside-out
  • Extensive Integrations
    Connect with 750+ third-party apps including Shopify, PayPal, and Square
  • Mobile App Excellence
    Full-featured iOS and Android apps for managing finances on-the-go
  • Bank-Level Security
    Multi-factor authentication and 128-bit SSL encryption
  • Excellent Support
    24/7 phone and chat support plus vast knowledge base

Room for Improvement

  • Learning Curve
    Can be overwhelming for complete beginners - expect a few days to get comfortable
  • Price Increases
    Regular price increases after promotional periods end
  • Limited Customization
    Invoice templates and report customization could be better
  • User Limitations
    Additional users get expensive quickly on lower tiers
  • Occasional Glitches
    Some users report occasional syncing issues with bank feeds

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QuickBooks Alternatives Worth Considering

Xero

Great for international businesses with multi-currency support. More modern interface but fewer integrations.

Starting at $13/month 4.5★
Read Review →

FreshBooks

Perfect for service-based businesses and freelancers. Easiest to learn but lacks advanced features.

Starting at $17/month 4.7★
Read Review →

Wave

100% free accounting software. Limited features but unbeatable for startups on a tight budget.

Free Forever 4.3★
Read Review →

Final Verdict: Should You Choose QuickBooks?

YES, if you want the best

QuickBooks Online is our #1 pick for small business accounting in 2025. Despite being more expensive than alternatives, you get what you pay for: the most comprehensive feature set, best support, and widest acceptance among financial professionals.

We recommend QuickBooks Online if:

  • You're running an established business with more than $100K in revenue
  • You need to work with an accountant or bookkeeper
  • You want extensive third-party app integrations
  • You value reliability and long-term stability

Consider alternatives if: You're just starting out with minimal transactions, on an extremely tight budget, or need a simpler solution. Check out FreshBooks or Wave instead.

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